NATIONAL BANK OF OMAN 

'IT'S JUST A MATTER OF TIME' 

360°CAMPAIGN

Challenge:

To combat the ever saturated market of saving schemes in Oman, National Bank of Oman challenged us to find a way to breakthrough the clutter and showcase the Al Kanz Savings Lottery.

 

Idea:

Rather than going the traditional route, illustrating visual and headline cliches, we created a big idea that clearly and concisely showed the value of the Al Kanz savings account.

 

Our USP was a simple equation. The longer you saved, the more chances you had to win. So winning was just a matter of time.

 

Result:

Our campaign penetrated the market with a multi-level platform across a variety of channels. Our print ads focused on easy to understand and highly recognizable visuals with various executions and this extended out to outdoor and radio. 

 

We also came up with activation and digital ideas that explored the idea of situations where success will happen in a matter of time.