Challenge:

Advertising is not always about writing ads. In today's diverse business market, clients have distinctive needs and unique challenges.

 

Hilton, Doha in Qatar approached us to help with the launch of their new multi venue hotspot called High Heels, which featured a club, restaurant and lounge.

 

Doha is a market with a wide range of entertainment venues, considering it is the one of the only ways to socialize in public. So our challenge was to create a unique, distinctive, look and feel that made the High Heels brand stand out. 

 

Idea:

We wanted to create a brand that had a fun, fresh and engaging look. Although the venue was in Qatar, we wanted to make High Heels a brand that people would expect to visit back home.

 

We wanted it to be sexy. We wanted it be memorable. And we wanted to emulate characeristics that were fun and engaging.

 

Result:

We took every collateral piece inside the club and made it a part of the personality. From the dinner and drink menus to coasters and bathroom mirrors, we gave High Heels an unforgettable tongue and cheek personality.